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Sustainability Marketing Strategy: An Analysis of Recent Literature classified according to various criteria for the purpose of comprehensive review of literature

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The primary object here is to review the relevant literature of the current state of marketing theories, applications of marketing strategies, intellectual property

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Review of literature on marketing strategies: The effectiveness of marketing strategy making processes: A critical.


CHAPTER TWO: REVIEW OF LITERATURE 2 1 Introduction In –92 [Literature review, Scanner panel data, Loyalty-building strategies depend on base and on factors (marketing mix or product attributes) that moti-.

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